Professional Website Optimisation Services
Make Your Current Website
Work Harder
Without a Full Redesign
For service businesses that want more from their
existing site. Better visibility, speed, and structure,
without starting from scratch
Book your free discovery call
Are you stuck with a slow,
clunky site that just isn’t doing its job?
You know it needs work — but a full redesign feels like overkill (and over-budget)
The layout’s confusing,
and visitors don’t stick around
You don’t have the time (or energy) to become your own web tech or SEO expert
You’re losing potential customers because your site isn’t as functional or visible as it could be
The website optimisation service
Get a strategic website upgrade—without a full redesign.
Let’s give it a performance boost.
This isn’t a makeover. It’s about improving what matters.
The focus is on the technical and structural elements quietly holding the site back—like bloated images, messy metadata, unclear headings, or a homepage that’s not guiding anyone to act.
No design overhaul. No starting from scratch.
Just smart, targeted improvements that help the website perform better—quickly
and sustainably.
Optimised where it counts. No redesign required.
Here’s what’s included in the performance booster
A website optimisation service that gives your website a much needed lift
Homepage Restructure
Refine the layout and content flow to guide visitors toward action, using a proven strategy-backed structure.
Manual Image Optimisation
Up to 20 key images resized, renamed and compressed for faster load times and better on-page SEO.
Optimised Headings
Clean, structured H1, H2 and H3 updates across 6 core pages—including keyword checks to align with search intent.
Meta Titles & Descriptions
Custom-written for those same 6 pages, designed to boost your click-through rate in search results.
Navigation & Internal Linking Tweaks
Smooth out your menu and in-page links to improve flow, reduce bounce, and support user intent.
Google Tools Integration
Connect and verify Google Search Console and GA4 so you can track performance and keyword visibility going forward.
🎁 BONUS: The SEO Success Toolkit
A practical mini-course with actionable guides on optimising images, collecting Google reviews, building backlinks, and writing searchable blog posts.
TOTAL VALUE: $2,085
Yours TODAY for $1497
(3 month payment paln available upon request)
How the website optimisation performance booster works
A focused, done-for-you service—delivered in just one week.
Step 1:
Book Your Spot
Choose your start date and confirm your project with a short form and payment. Spaces are limited to keep delivery fast and hands-on.
Step 2:
Site Audit & Action Plan
Your website is reviewed for SEO, structure, speed and user experience. You’ll receive a clear action plan, outlining what will be optimised
and why.
Step 3:
Implementation & Delivery
Your six key pages are optimised, your homepage structure is refined, and the most impactful fixes are rolled out—within 5 business days, once all access, approvals, and required content have been received.
Featured case study: Marnie, Life Diet and Nutrition
A strategic website tune-up that improved visibility, increased enquiries, and clarified her services.
Marnie’s website no longer reflected the quality of her brand or services—but a full redesign wasn’t on the cards. Through a Performance Booster, we focused on optimising what mattered most: visibility, clarity, and a better user experience.
Here’s what was included:
Refined homepage structure
To better reflect her brand story and guide visitors toward enquiry.
On-page SEO improvements
Headings and metadata across key pages were updated to support better search visibility.
Speed and performance tweaks
Image optimisation and light backend updates helped improve loading times and UX.
Greater alignment and clarity
The site now communicates Marnie’s services with more intention—leading to better leads and a renewed sense of confidence.
Emma’s SEO expertise made a significant impact on my website’s visibility. I’m grateful for her seamless control and strategic approach, which quickly improved my site’s search engine ranking. Not to mention she was extremely accommodating in any other little website tweaks I had. Thanks Emma!
Cassie Muscat -Kew, Melbourne
Life Diet and Nutrition
Emma is an expert at SEO optimisation and I can’t thank her enough! She took control of everything with ease and created a significant impact on the visibility of my website. From the moment Emma started working on my SEO, I noticed a substantial improvement in my site’s ranking on search engines. Her in-depth knowledge and strategic approach have truly set my website on the path to success.
Marnie Buller – Kew Melbourne
Life Diet and Nutrition
Website optimisation FAQs
What is included in the website optimisation service?
This is a strategic tune-up—not a redesign It includes:
A homepage restructure using a proven, strategic layout
Technical SEO updates across your 6 core pages (like services, about, contact)
Optimised metadata, H1–H3 headings, and image compression (up to 20 images) for the 6 core pages
Navigation and internal link clean-up
Google Analytics + Search Console integration, if required
A bonus SEO Toolkit to help you continue the momentum
What is technical SEO?
Technical SEO is the foundation that makes your website findable, functional, and fast.
It’s not about writing blog posts or adding keywords—it’s the behind-the-scenes structure that helps search engines understand, crawl, and rank your site.
Think of it like tuning up a car engine. It doesn’t change how your car looks on the outside—but it makes it run smoother, faster, and more reliably.
Technical SEO includes things like:
Clean, consistent headings (H1s, H2s, etc.)
Properly structured metadata
Fast-loading images
Mobile-friendly layout
Clear site architecture
Connected Google tools like Analytics and Search Console
It ensures your site is working for you—so Google (and your dream clients) can actually find and trust you online.
Is this the same as a full website redesign?
No, this isn’t a redesign—it’s a strategic tune-up.
If your site has solid bones but isn’t performing as well as it should, this service focuses on refining what’s already there to help it work harder, faster, and smarter.
No starting from scratch—just targeted improvements with real impact.
Why does technical SEO matter?
Think of technical SEO as the foundation of your site’s visibility. You could have the most beautiful design and clever copy—but if your site is slow, messy, or hard for Google to crawl, you’re invisible.
This tune-up removes the roadblocks and creates a clear path for both your visitors and search engines—so your site can finally show up and shine.
What is website optimisation—and how is it different to “normal” SEO?
Website optimisation is a strategic tune-up for your existing site.
It focuses on improving technical SEO, structure, and user experience to help your site load faster, rank better, and guide visitors more clearly—without needing a full redesign.
Where “normal” SEO often focuses on content and keywords, this service digs into the behind-the-scenes setup: things like site speed, metadata, heading structure, and flow.
The difference between technical SEO and "normal" SEO
You might be wondering, what’s the difference between Technical SEO and “normal” SEO? While both aim to improve your website’s visibility in search engine results, they focus on different aspects.
“Normal” SEO, also known as on-page and off-page SEO, revolves around content optimisation, keyword research, and link building. It’s about creating high-quality content that resonates with your audience and building authority through backlinks.
On the other hand, technical SEO deals with the technical infrastructure of your website. It ensures that your site is crawlable, indexable, and optimised for search engines. It includes tasks like optimising site speed, fixing broken links, and improving site architecture.
Can this website optimisation service work for non-WordPress websites?
Absolutely. This optimisation service isn’t limited to WordPress sites. Whether you’re using Squarespace, Showit, Wix, Pixieset, or another platform, I can optimise your website to perform better within the limitations of your chosen platform.
While every platform has its constraints, I’ll work within those to improve your site’s functionality, speed, and visibility.
Let’s make your website work harder for you, no matter the platform.
How long does website optimisation take?
The timeframe for optimisation depends on the scope of work, but most projects are completed within 1 week depending in how soon information can be delivered to me
Will website optimisation guarantee I Rank #1 on Google?
Website optimisation lays the foundation for improved visibility, but no one can guarantee a #1 ranking on Google. This service focuses on improving performance, SEO readiness, and user experience, which are key to long-term results.
How do I measure the success of website optimisation?
You’ll notice improvements in areas like site speed, user experience, and search engine readiness. I’ll also ensure tools like Google Analytics are set up so you can monitor performance.