✨ Emmagraphy is getting an upgrade.
Website support, optimisation & care plans are still available — contact me here.
Small business website design and strategic support, based in Melbourne, working Australia-wide
Attract better clients, build trust, and support real business growth with a clearer, more strategic website

Your business is worthy of a website that’s more than a shop window – It should:
Attract
Attract the right people with clear messaging that
sounds like you.
Build Trust
Build trust quickly and turns interest into enquiries.
Connect
Connect to your wider marketing strategy, so you get found online, and your content and SEO build momentum over time.
It starts with three things: a website you can feel proud to share,
a plan to help you show up online, and support that keeps
your site working in the background.
Website services that position your business
to be found, understood, and trusted
Website Design
Strategic website design focused on building strong foundations.
A website with clear structure, thoughtful positioning, and a design that supports trust and usability. Built to be a central part of your business and connect seamlessly with your marketing strategy.

Website Visibility
Strategies and support to help your website get found online.
Improving how your website is discovered through search, structure, and visibility planning so your online efforts connect back to a site that’s ready to support them. It’s about being found in the right places, by the right people, over time.
Website Visibility

Website Care Plans
Ongoing support to keep your website working as your business evolves.
Website care plans provide ongoing updates, maintenance, and guidance so your site stays relevant, functional, and aligned with your business as it grows without needing to start from scratch each time.
Website Care plans
Featured
Case Studies
Dahlia and Thyme Florals
Website Redesign + Monthly Content Support
A soft, story-driven redesign to improve shopping flow, with continued content support from product updates to brand photography.
Altona Fencing Contractors
Website Design (One-Page Website) + Care Plan
A clean, professional one-pager designed to build trust and attract enquiries with ongoing care to keep the site secure and up to date.
Pet Au Pair
Website Optimisation + SEO Tune-Up
A strategic site clean-up, clearer homepage messaging, simplified navigation, and on-page SEO fixes, including heading structure and image optimisation.
Hi, I’m Emma
Let’s turn your website into your hardest working team member
Melbourne-based, working with small businesses across Australia (or wherever my laptop takes me) who want their website to genuinely support their business. I partner primarily with service-based businesses to create strategic websites built for visibility, trust, and long-term growth.
I’m a librarian by trade and have always dabbled in building websites, with a natural affinity for technology.
Several years ago, I started building a website for a friend, and that single project led me to where I am today. From learning design, to SEO (and now AEO), solving tech headaches, and fine-tuning strategy, I’ve learned that a website can’t stand alone. It’s the central hub of your business, but it needs to be connected to be found.
Website designing is really no different to being a librarian – it’s about organising, researching, and cataloguing information so it’s readable, user-friendly, and easy to find.
Kind words from clients
I’ve worked with
Emma took the time to understand my business and its quirks. I’m not very techy, but now people are finding us on Google, and I’ve gained so much clarity in how we communicate what we do. The whole process felt smooth and supported from beginning to end.
Emma completely transformed my website and the way I feel about showing up online. It’s now consistent, professional, and so much more aligned with my work. Best of all, I finally feel supported — like I have a reliable partner I can turn to when I need help.
Emma took the time to understand my business and its quirks. I’m not very techy, but Emma made everything simple and stress-free. People are now finding us on Google, and the result has been a big improvement in workflow and confidence sending people to my site. The whole process felt smooth and supported from beginning to end.
Website traffic doesn’t
come from guessing
Download the free Website Traffic Checklist
and take the next right step.











