Strategy-led small business website design packages
Websites designed
to give your business a strong
online presence
Built with clear structure and thoughtful design, so people can find you and understand your business.
A website designed to attract, build trust, and work as part of your digital marketing strategy becomes one of your greatest business assets, not just something that exists online
Website Design Packages
Website 3 Day Launch – Beta
$1497
or 3 payments of $500
Essential Website Setup + 3 Key Pages
Custom website setup
Built so people can find you online
Clear structure that’s easy to grow later
Add-on – Pages + Features as needed.
Most popular
Signature
$3497
or 3 payments of $1,197
Essentials + 5 Additional Elements, curated with my VISIBLE Framework
- Custom Website designed for your Business
- Conversion-led structure
- Built to be found online
Premium
$5497
or or 3 payments of $1,897
Essentials + 9 Website Elements curated with my VISIBLE Framework
- Complete Website Redesign
- Aligned with your business today
- Supports your direction and values
What’s Included in
Every Website Build
(The foundation for all website projects)
Every website starts with a strong foundation. This means your site is planned properly from the beginning. Not just how it looks, but how it works, how people move through it, and how it’s found online.
Strategy & Planning
Before any design begins, we focus on clarity and direction.
- Clear planning for your website’s pages and layout
- A simple structure that makes your content easy to follow
- Guidance on what matters most, so we start in the right place
Design & Review Process
Homepage-led design approach
The homepage is designed first to establish the overall look, layout, and design direction for your website.
You’ll review the homepage and provide feedback before the design is rolled out across the remaining pages. This helps ensure consistency and avoids revisiting the same design decisions multiple times.
Once all pages are complete, you’ll review the website as a whole before final refinements are made ahead of launch.
Revisions
Included revisions
Your project includes up to three structured review stages:
Homepage design review
Full website review once all pages are built
Final refinement round prior to launch
This approach allows for considered feedback while keeping the project moving forward smoothly.
Search-Ready Foundations (SEO + AEO)
(Helping people find you online)
- Clear page headings and content structure
- Built to help your website show up in Google and modern AI search
- Set up properly from the start, not added on later
V.I.S.I.B.L.E. Website Framework
- A clear plan for how your website is laid out
- Designed to help visitors move through your site with confidence
Performance & Responsiveness
Mobile-responsive layout across devices
Image optimisation for performance and load speed
Google & Online Presence Setup
Google Analytics connection
Google Search Console setup
Google Business Profile audit or setup
Hosting, Tools & Technical Setup
Hosting, Tools & Technical Setup
Website hosting is included from the start of your project through to 2 months after your website launches.
Optional ongoing hosting through my Essentials Care Plan
Access to a premium website builder while hosted with me
A professionally managed setup to keep your site stable and running smoothly
Domain & Email Setup Support
Help connecting your domain to your website
Assistance setting up your professional email using Google Workspace
Please note: domain names and email subscriptions are not included and are purchased separately by the client.
Training, Launch & Support
- Website training session so you feel confident using your site
- Guided website launch with final checks in place
- 2 months of technical support included from your website launch date for small fixes and adjustments
Website Elements
Website elements help you choose the pages and features that make sense for your business.
They can be included in your package or added later if needed.
1. Key Pages & Structure
The foundation of every website
Homepage
About Page
Contact Page
Top-Level Service or Process Page
Individual Service Pages (1 per element)
FAQ Page
Thank You Page
2. Content & Authority
Build trust and answer questions before people contact you
Blog Setup + One Blog Post
Case Study Hub + One Case Study (recommended)
Sales Page (long-form)
3. Lead Generation & Enquiries
Help visitors take the next step
Email sign-up or free download setup
Booking system integration
(Some tools may require a separate subscription)
Optional Project Extensions
(Quoted separately)
Online shop setup (up to 5 products)
Additional shop products
Branding or website photography
Websites designed with purpose
to support your business, improve visibility,
and attract the right clients
1. Share your vision
Once you choose your package, you’ll complete a detailed project form.
This is where you share information about your business, your services, your goals, and any inspiration you have. The more you share, the better — it helps me fully understand your business before design begins.
Your answers don’t need to be perfect. This step is about clarity, not getting everything “right”.
Once your form is complete, we’ll confirm your start date and timeline.
2. Design Direction and Build
Your homepage is designed first to set the overall look and direction for your website.
Once the homepage is approved, that design is carried through the rest of your pages and features. This keeps everything consistent and avoids unnecessary back-and-forth.
Your website is built with a clear structure so it’s easy to use and supports your business goals.
3. Review and Launch
You’ll review the completed website and request any final changes.
Once approved, your website is launched and you’ll receive training so you feel confident using it. Hosting and support are included for the first two months after launch.
Featured Case Study
Em Jane Photography
Website Redesign & Ongoing Support
A full website redesign and platform migration from Wix, created to better reflect the business and support long-term growth.
The project included moving the website to my hosting platform, redesigning the site for clarity and ease of use, and setting up a structure that could grow with the business over time. Ongoing support has included website updates, email marketing, and integration with the Studio Ninja booking system, ensuring everything runs smoothly as the business continues to evolve.
FAQS: Your website design
questions, answered
Clear answers to help you understand what’s included, how the process works, and whether this is the right fit for your business.
What does “strategic website design” actually mean?
Strategic website design means your website is planned with purpose, not guesswork.
It follows a considered, proven approach and is designed with your audience in mind first. When your website is clear for your audience, it works better for you too.
A strategic website is also built on strong foundations, with the right structure and search-ready fundamentals in place. This means your site is set up to be found through Google and modern AI-driven search, and to support your business as it grows, not just at launch.
What is the V.I.S.I.B.L.E. framework?
The V.I.S.I.B.L.E. framework is the behind-the-scenes approach I use to guide every website build.
It helps make sure your website is:
Easy for people to understand and move through
Designed to build trust and feel professional
Set up so people can find you through Google and AI search
Clear about what visitors should do next
Simple to manage and update over time
You won’t see this method stamped all over your website.
It works quietly in the background to make sure nothing important is missed.
What do you mean by “website elements”?
What are website elements?
Website elements are the pages and features that make up your website.
Instead of locking you into a big package or fixed number of pages, this approach lets your website be built around what your business actually needs — now and later.
You choose the elements that make sense for your business, with guidance to make sure everything works together and supports your goals (not just fills space).
Website elements can include:
Key pages like Home, About, Contact, and Services
Extra pages like FAQs, blogs, or case studies
Tools to help people get in touch, such as email sign-ups or booking systems
Sales pages or online shop features
Why this approach works
This flexible setup keeps your website:
easy to adjust
aligned with your stage of business
ready to change as your needs change
I’m not tech-savvy. Will I be able to manage my website?
You don’t need to be tech-savvy.
You’ll receive guided website training so you understand how your site works and how to make simple updates if you want to. Hosting and support are included for the first two months after launch, so you’re supported from the start.
If your website is built on WordPress and hosted with me, an ongoing Website Care Plan is required. This keeps your site secure, up to date, and running properly over time.
Instead of worrying about the technical side, you’ll have a long-term website partner who looks after updates, maintenance, and support, and is there when you need help or changes later on.
What happens after the first 2 months of hosting and support?
Your website package includes 2 months of hosting and support after the launch, giving you time to settle in and make sure everything is working as expected.
After that, if you choose to keep your website hosted with me, a Website Care Plan is required. This covers hosting, updates, maintenance, and security, so your site stays safe and runs properly.
If you prefer to move your website elsewhere, that’s completely fine too — I’ll make sure everything is ready for handover.
How will this website help me attract more clients?
Your website is designed to make it easy for the right people to find you, understand what you offer, and feel confident getting in touch.
It does this by:
clearly explaining what you do and who you help
building trust through a professional look and clear layout
guiding visitors toward the next step, like contacting you or booking
being set up properly so people can find you through Google and online search
Instead of just existing online, your website works as part of your marketing that helps turn visitors into enquiries.
How long will it take to build my website?
Timelines depend on the package you choose and how quickly content and feedback are provided.
Website 3-Day Launch: built over 3 focused business days for the key pages only, once all content is ready
Additional pages or features: require extra time beyond the 3-day build
Signature & Premium builds: typically completed within 4–8 weeks
I’ll guide you through each step to keep things moving smoothly.
Staying responsive and providing information on time helps keep your project on schedule.
Delays in content or feedback can extend the timeline.
Do I need to provide anything for the website build?
You’ll need to provide your logo, brand colours, and written content, along with any photos or images you already have.
If you don’t have a logo or brand colours yet, I can help create simple, professional options using Canva, so your website still looks polished and consistent. This is ideal if you’re starting out or refreshing an older brand.
Your written content doesn’t need to be perfect. It helps me understand your business, your services, and your voice. I’ll organise and structure your content using my V.I.S.I.B.L.E. Framework, so your website is clear, easy to read, and guides visitors toward the right next step.
If you don’t have images, I can create simple graphics and supporting visuals so your website still feels complete.
You won’t be left guessing, I’ll guide you through what’s needed, when it’s needed, and what matters most for your stage of business.
Can you redesign my existing website?
Absolutely! If you have an existing site that needs an update, I can assess whether a refresh or a full rebuild is the best option. Let’s chat about what works best for your business.
What platform will my website be built on?
Most websites are built on WordPress. It offers the most flexibility and control, which works well for businesses that want a website they can grow and use long term.
That said, WordPress isn’t the right fit for everyone.
If you already use or prefer another platform, I can also build your website using Squarespace, Wix, Showit, or Pixieset. No matter the platform, the same clear structure, thoughtful design, and strategic approach are used.
During the planning stage, we’ll choose the platform that best suits your business, your comfort level, and how you want to manage your website going forward.
What are SEO and AEO fundamentals?
SEO and AEO are the behind-the-scenes basics that help your website be understood and found online.
This includes things like:
how your pages are laid out
how your content is organised
how headings and page details are set up
These foundations help your website make sense to Google and modern AI search tools, as well as real people.
They don’t guarantee instant results, and they’re not tricks or shortcuts. Instead, they make sure your website is built properly from the start, so it’s ready to support visibility over time.
In simple terms, SEO and AEO fundamentals help your website be:
easy to understand
easy to find
trustworthy for both people and technology
What is a domain name, and why should I own it?
A domain name is your website address, like yourbusiness.com.
Owning your domain name means you are in control of your website and email — not a platform, developer, or third party. It’s an important part of your business identity and should always belong to you.
When you own your domain:
you can move your website if you ever need to
your email stays connected to your business
you’re not locked into one provider
I’ll help you connect your domain to your website, but the domain itself should always be registered in your name or business name.
Why do I need a professional domain email address?
A domain email address uses your website name, like hello@yourbusiness.com.
Using a professional email helps your business look credible and trustworthy, especially when people are contacting you for the first time. Free email addresses can look less professional and are more likely to end up in spam folders.
Using a paid email service like Google Workspace or Microsoft 365 also means:
better email delivery and reliability
improved security and spam protection
easy access across devices
Your email subscription is separate from your website, but I can help you set it up and connect everything correctly.
Website traffic doesn’t
come from guessing
Download the free Website Traffic Checklist
and take the next right step.
