Website Optimisation Service (SEO, Structure & Performance Tune-Up) - $1200
A focused website tune-up for existing websites that need stronger structure, clearer user flow and better search foundations without a full redesign. Includes homepage clarity review, search-ready improvements, internal linking, 10 key image optimisations, Google tools checks, GBP review and technical/user experience checks across your priority website pathway.
Website Optimisation Service
Give an existing website a strategic lift without a full redesign.
The Website Optimisation Service is a focused, done-for-you website tune-up designed to improve the parts of a website that matter most: clarity, structure, search foundations, user flow and visibility.
If the website has good bones but feels unclear, slow, hard to navigate or underprepared for search, this service helps refine what’s already there so visitors can better understand the business and take the next step with more confidence.
Rather than rebuilding the whole website, this service focuses on the priority website pathway and makes targeted improvements that support stronger structure, better search-readiness and a smoother user experience.
This service improves what already exists. It does not redesign pages, rebuild layouts or create new sections.
What’s Included
Core Website Pathway Review
The main visitor journey through the website is reviewed, including the key pages and pathways that help people understand the business, services and next steps.
Homepage Clarity Review
The homepage is reviewed and lightly refined for clearer messaging, section flow and calls to action.
This may include improving headings, button wording, page order and clarity so visitors can quickly understand what the business does and where to go next.
This is not a homepage redesign or layout rebuild.
Search-Ready Structure Improvements
Key headings, page structure, SEO titles and meta descriptions are improved across the priority website pathway, helping the content become clearer for both people and search engines.
Navigation + Internal Linking Tidy-Up
Important links and pathways are refined so visitors can move through the website more easily and search engines can better understand how the content connects.
10 Key Image Optimisations
Up to 10 key images are optimised to support better performance, clarity and search-readiness.
Google Tools Check
Key Google tools such as Google Analytics and Google Search Console are checked or set up where required, so the website can be tracked and monitored properly.
Google Business Profile Review
The Google Business Profile is reviewed, with practical recommendations provided to support stronger local visibility.
Technical + User Experience Check
Obvious technical, mobile, speed, layout and usability issues are checked to identify anything that may be affecting how people experience the website.
FAQ + Schema Review Where Applicable
If the website already has an FAQ page, the structure can be reviewed and basic schema added or improved where appropriate.
If a new FAQ page is needed, this can be added separately as a website element.
Summary Notes + Next-Step Recommendations
A clear summary is provided outlining what has been improved, along with practical recommendations for what to focus on next.
Scope Note
The Website Optimisation Service focuses on the priority website pathway, not every page, blog post, product or archive on the website.
It does not include redesigned page layouts, new sections, new pages, a new FAQ page, full copy rewrites, new brand direction, ecommerce/product setup, ad management, ongoing SEO monitoring or complex integrations.
If the website needs layout changes, redesigned pages, new sections, a bigger restructure or more strategic content work, the Website Refresh Service may be the better fit.
Best For
The Website Optimisation Service is best for service-based businesses with an existing website that has good bones, but needs clearer structure, stronger search foundations and practical improvements before investing in a larger redesign.
It’s a good fit when the website needs a focused tidy-up, not a full rebuild.
Simple Summary
Focused improvements. Stronger foundations. No full redesign required.
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