Your Website Traffic Checklist is Ready to Help You Boost Visibility and Engagement
8 proven strategies to help your website perform better and attract the right audience, perfect for fine-tuning what you’ve already built.

What’s inside your checklist
8 Key Focus Areas
Simple steps to help more people find your website over time
Tips for Any Business
Helpful ideas whether you’re building your first website or improving one you already have
Make Your Website Work
Learn how small changes can help more people find and use your website
Hi, I’m Emma
The Website Traffic Checklist exists because the most common question I’m asked is:
“Why isn’t my website getting traffic?”
The honest answer is this:
a website doesn’t build traffic on its own.
Website traffic is built over time, by putting the right foundations in place and making sure your website is part of a bigger, connected plan.
Your website is incredibly important to your business. It’s your digital storefront, your online home, and the place people land when they want to understand who you are and what you offer.
But for it to actually be found, it needs support.
That’s why I created the Website Traffic Checklist. It’s designed to help you understand what really matters when it comes to visibility, and where to focus your effort so your website isn’t just sitting there, but actively supporting your business as part of a bigger system.
These simple strategies will help you:
Attract people who are actually looking for what you offer
Help visitors understand you and stay on your website longer
Build a solid foundation your website can grow on over time
