Website
Visibility Services

The V.I.S.I.B.L.E. framework is the behind-the-scenes approach I use to guide every website build.

It helps make sure your website is:

• Easy for people to understand and move through

• Designed to build trust and feel professional

• Set up so people can find you through Google and AI search

• Clear about what visitors should do next

• Simple to manage and update over time

You won’t see this method stamped all over your website.
It works quietly in the background to make sure nothing important is missed.

What are website elements?

Website elements are the pages and features that make up your website.

Instead of locking you into a big package or fixed number of pages, this approach lets your website be built around what your business actually needs — now and later.

You choose the elements that make sense for your business, with guidance to make sure everything works together and supports your goals (not just fills space).

Website elements can include:

• Key pages like Home, About, Contact, and Services

• Extra pages like FAQs, blogs, or case studies

• Tools to help people get in touch, such as email sign-ups or booking systems

• Sales pages or online shop features

Why this approach works

This flexible setup keeps your website:

• easy to adjust

• aligned with your stage of business

• ready to change as your needs change

You don’t need to be tech-savvy.

You’ll receive guided website training so you understand how your site works and how to make simple updates if you want to. Hosting and support are included for the first two months after launch, so you’re supported from the start.

If your website is built on WordPress and hosted with me, an ongoing Website Care Plan is required. This keeps your site secure, up to date, and running properly over time.

Instead of worrying about the technical side, you’ll have a long-term website partner who looks after updates, maintenance, and support, and is there when you need help or changes later on.

Your website package includes 2 months of hosting and support after the launch, giving you time to settle in and make sure everything is working as expected.

After that, if you choose to keep your website hosted with me, a Website Care Plan is required. This covers hosting, updates, maintenance, and security, so your site stays safe and runs properly.

If you prefer to move your website elsewhere, that’s completely fine too — I’ll make sure everything is ready for handover.

Your website is designed to make it easy for the right people to find you, understand what you offer, and feel confident getting in touch.

It does this by:

• clearly explaining what you do and who you help

• building trust through a professional look and clear layout

• guiding visitors toward the next step, like contacting you or booking

• being set up properly so people can find you through Google and online search

Instead of just existing online, your website works as part of your marketing that helps turn visitors into enquiries.

Timelines depend on the package you choose and how quickly content and feedback are provided.

• Website 3-Day Launch: built over 3 focused business days for the key pages only, once all content is ready

• Additional pages or features: require extra time beyond the 3-day build

• Signature & Premium builds: typically completed within 4–8 weeks

I’ll guide you through each step to keep things moving smoothly.
Staying responsive and providing information on time helps keep your project on schedule.

Delays in content or feedback can extend the timeline.

You’ll need to provide your logo, brand colours, and written content, along with any photos or images you already have.

If you don’t have a logo or brand colours yet, I can help create simple, professional options using Canva, so your website still looks polished and consistent. This is ideal if you’re starting out or refreshing an older brand.

Your written content doesn’t need to be perfect. It helps me understand your business, your services, and your voice. I’ll organise and structure your content using my V.I.S.I.B.L.E. Framework, so your website is clear, easy to read, and guides visitors toward the right next step.

If you don’t have images, I can create simple graphics and supporting visuals so your website still feels complete.

You won’t be left guessing, I’ll guide you through what’s needed, when it’s needed, and what matters most for your stage of business.

Absolutely! If you have an existing site that needs an update, I can assess whether a refresh or a full rebuild is the best option. Let’s chat about what works best for your business.

Most websites are built on WordPress. It offers the most flexibility and control, which works well for businesses that want a website they can grow and use long term.

That said, WordPress isn’t the right fit for everyone.

If you already use or prefer  another platform, I can also build your website using Squarespace, Wix, Showit, or Pixieset. No matter the platform, the same clear structure, thoughtful design, and strategic approach are used.

During the planning stage, we’ll choose the platform that best suits your business, your comfort level, and how you want to manage your website going forward.

SEO and AEO are the behind-the-scenes basics that help your website be understood and found online.

This includes things like:

• how your pages are laid out

• how your content is organised

• how headings and page details are set up

These foundations help your website make sense to Google and modern AI search tools, as well as real people.

They don’t guarantee instant results, and they’re not tricks or shortcuts. Instead, they make sure your website is built properly from the start, so it’s ready to support visibility over time.

In simple terms, SEO and AEO fundamentals help your website be:

• easy to understand

• easy to find

• trustworthy for both people and technology

A domain name is your website address, like yourbusiness.com.

Owning your domain name means you are in control of your website and email — not a platform, developer, or third party. It’s an important part of your business identity and should always belong to you.

When you own your domain:

• you can move your website if you ever need to

• your email stays connected to your business

• you’re not locked into one provider

I’ll help you connect your domain to your website, but the domain itself should always be registered in your name or business name.

A domain email address uses your website name, like hello@yourbusiness.com.

Using a professional email helps your business look credible and trustworthy, especially when people are contacting you for the first time. Free email addresses can look less professional and are more likely to end up in spam folders.

Using a paid email service like Google Workspace or Microsoft 365 also means:

• better email delivery and reliability

• improved security and spam protection

• easy access across devices

Your email subscription is separate from your website, but I can help you set it up and connect everything correctly.